how to use segmentation in seo to dominate your niche markets
Deep SEO campaign strategy and clear ideas for marketing intent is an exception, not a rule.
Also, we can say for sure what is holding them back: a lack of understanding of how individual puzzles affect their entire search visibility.
But hey, let\'s change that.
This year, we all need to add this term to the dictionary: keyword segmentation.
Speaking of PPC, we are very familiar with the importance of subdivision.
We can minimize the cost of each click by testing and understanding how different demographic combinations and options affect the performance of our advertising campaigns.
For example, it is obviously more effective to advertise on people in their 20 s who often do sports rather than those in their 30 s or 40 s who don\'t like fitness.
You can apply similar methods in SEO.
If you know how to use a segment correctly, you are already dominant in a segment or niche. If you don’t —
We\'re here to solve this problem for you.
In this article, we will explain what a subdivision is, how it can be easily applied, and how it can be used to take SEO activities to a new level.
As we all know, understanding SEO as an organic channel is too complex and smooth to measure correctly.
Of course, it\'s easy to monitor keyword rankings and subpages in different markets, but the overall picture of site visibility can get very complicated. Why?
Search engines will do their best to limit the free organic traffic they provide to site owners;
Instead, they want someone to spend money on advertising and provide you with flexibility and flexibility
As long as someone pays for it, the deep Report of the population data is OK.
So how do you measure the organic, real performance of your site?
You should most carefully observe some more information: the average ranking of your target keywords, the number and percentage of sessions and visitors generated by search engines on your website, search for the visibility of the target keyword and click on the potential of the target keyword.
What we often ignore is our understanding of how metrics work --
So when we don\'t pay enough attention to the context of properly dividing them or keywords, how they are distorted in the set of different keywords.
These four are a good start, but with intelligent, thorough segmentation, there is still a lot to be found in the SEO situation of your website.
Let\'s take a look at an example: Rob is optimizing his online store, black seab.
Specializing in luxurious furniture in interior design.
He is looking at the average ranking and other metrics of all the keywords he tracks.
In his Nightwatch account, he sees something like this: it\'s good so far, but what has he learned from it?
Let\'s take a look at the overall average of his website.
It\'s based on all of his brand keywords and broad-
Match and longtail keywords.
Here is a list of his Keywords: Blackbird furniture bedding Deluxe furniture Blackbird Deluxe furniture kitchen decor Deluxe furniture living room tableluxory black light but he did not see any detailed data, these data will give us any insight into the progress of the Web site in a specific area.
Without more accurate data, he could not make an informed conclusion or decision to expand his efforts to further optimize the site.
Knowing that he will mix keywords with completely different features, he can come up with a way to split keywords in order to get more information about the SEO situation on his website.
This will give him a more comprehensive understanding of rankings, website behavior, and search engine trends.
In addition, this will enable him to understand which segments he should focus on for better visibility and more conversions.
What should we do?
Let\'s start with the following sections. 1.
Brands and non-brands
You may already know the brand keywords (
Include the brand name or its variants)
There are completely different features in user behavior and ranking.
They have the highest bounce rate and the highest bounce rate.
Since users already know they are looking for your brand, brand keywords should be treated differently.
The first thing we have to do is to distinguish between Keywords: this will help us understand our search engine trends and behaviors.
They are black seabirds, Black seabirds, and furniture for black seabirds.
The easiest way to achieve this in Nightwatch is to mark them
Then show them on the view based on their tags.
As we can see, brand keywords have higher search visibility, average location, and click potential.
They are the most stable keywords and since their location is unlikely to change much, it makes sense to put some SEO work into other areas of your site. Non-
The average location of brand keywords, search visibility, click potential, and unstable rankings are much lower.
Mix of brands and non-brands
Brand keywords mask the insights we are looking. Why?
When people search for specific information that is not relevant to the brand, this changes the brand visibility data.
This means that we do not do our best to understand how to make our website more visible to potential customers. 2.
We already have the most basic division, and we can move on to more complex features.
What experienced marketers want to know is how their keywords rank and perform based on their search volume.
So let\'s create two new keyword segments: high-volume and low-Volume keywords. High-
Volume, or broad keywor. These are general keywords with higher search volume than more specific keywords.
So they have more competition, so it\'s hard for them to rank first.
When we improve the authority of the website, these rankings should be slowly improved --
But not so fast-tail keywords.
These will be for Rob: bedding Deluxe furniture black deluxe furniture kitchen decor Deluxe furniture urelow-Volume or long-
These keywords are longer and more specific.
They also have lower search volume and less competition.
This means that their ranking is easier to improve.
For Rob, this will be: The deluxe living room tableluxory living room black light, but how do we identify the boundaries between the two groups?
Look at the keywords we want to rank, which have the highest search volume --
This is what we can measure.
Make sure that the keywords are more or less evenly distributed in these segments.
For larger sites, it makes sense to create additional groups, for example, \"medium number of keywords,\" and we will include keywords by search volume between the main two sections.
We can also make these components into smaller segments, such as: low
Search volume keywords between 0 and 50 per month
Search volume is between 50 and 100 per month
Keywords for 100-500 month search volume-
Volume keyword search Volume, monthly search or any other combination of positions: 3.
Now that we have split keywords based on brand relevance and their number, we can split them based on their context. For Rob’s e-
Website of black seabirds commercial store.
Com, we can use the following categories section: living room furniture: deluxe living room, living room furniture, deluxe soft bedroom furniture: Deluxe bedroom, bedroom decoration, deluxe bed light: Deluxe light, guest room light, funky lantern
Fragment-based will help us measure how each fragment performs on search engines.
This will make it easier for us to observe changes in content and backlinks, and how they affect specific categories of products on our website.
We can further subdivide and create two more groups: categories: This will include all keyword rankings for our store category page: the living room furniture, bedroom furniture, lightsThis section will help us understand how ranking and visibility are improved on our category page and how we can better optimize them.
Products: This will include all keyword rankings for our store product pages, such as: luxury light model d70, eclipse light this section will help us understand how the product page performs on search engines. 4.
Are you a subdivision enthusiast?
If you want to get another level of insight, here are some more ideas on how to split the Keyword Group. 1.
Mobile and fliptopyou can split keywords through mobile and desktop and compare rankings with each other.
In this way, you can see the performance difference on your website and take the necessary actions to optimize the type of website that is more relevant to your business. 2.
Market, country, or language market segmentation is critical, especially if your business has a multi-language website.
You should divide keywords by country or language to find out what your website is doing in certain markets and which markets need more attention. 3.
Most importantly: find out the most profitable aspects of your site.
If you don\'t know which products and vertical industries are the most profitable yet, you should focus on these products and vertical industries.
Create appropriate market segments based on gold block discovery.
When tracking search engine optimization activities, you can get creative and subdivided keywords in many ways.
Applying these techniques will help you better understand how changes in certain link building work and page content affect different aspects of the site, whether it\'s a certain category of product, a particular subpage, or a set of keywords.
This makes it easier to discover the main factors that affect the trend change in search visibility --
And make informed decisions by optimizing market segments that drive the most profitable traffic on the site.
Do you have your own segmentation skills?
Let us know in the comments below!