OFFICE DEPOT\'S UPSCALE OFFERING HELPS SET IT APART FROM RIVALS.
Itsmerchants said that Office Depot\'s high-end, coordinated approach to lighting and Office accessories has already paid off.
It distinguishes retailers from Staples and office emax while providing consumers with solutions to set up, decorate and upgrade their small office/home office, the fastest
The company says the business is growing.
Since the November S, office Depot has quietly introduced fashion fixtures, clocks, silk flowers, frames, decorative storage and desk accessories under the itsChristopher Lowell office collection to all stores, although the designer\'s four furniture groups are only available in 50 stores provided.
To all 870-
Merchants say the plus store will end in the first quarter.
\"Overall, the product did a very good job and exceeded all of our expectations,\" said John Fridland, a seat and bright businessman.
\"We are very satisfied with the results.
\"Office Depot officials say that in the rare circumstances in the industry, the company has brought together merchants, design teams for each vendor, and Christopher Lowell, in terms of style, coordinate each piece of furniture and finishes, materials and prices.
Accent can be exchanged among the four lifestyle groups: town, city, country, coast.
Supplier including woodworking (furniture), HON (seating)
Catalina Lighting (lamps), Uniek (frames)Style trends (silks)andothers.
\"It\'s all connected and flowing together,\" said Fridland . \".
\"The best thing about the overall solution concept is that it leaves the Monkey [the consumer\'s]
When I came back, there was a well-known interior designer from all over the country.
Some examples are woven seaweed storage baskets ($32. 97 forthree), black faux-
Lizard table mat ($43. 97), and the two-lightfrosted-
Glass and wire drawing
Steel City table lamp ($29. 97).
Silk prices range from $19.
97 buy a large floor banyan tree in a decorative foam for more than $100core pot.
The new product introduced by May is two core colors, beige (\"portobella\")and green(
There are also \"blue dots\" and \"Lowell lavender\" in both fashion colors. they will have fewer items and will change every season.
\"This proves that there can be fashion in the office,\" said Gail Schwartz, a desk accessory and office decorator. \"These [accessories]
They built a bridge between the office and the home . \"
\"We are thinking outside of the office superstore because we can attract more shoppers in this way,\" said Fridland . \".
He pointed to the iron animal hook lamp collected in the countryside.
\"In a popular office environment, you will find that this is not your typical office light.
\"High-end buildings like tomasville and henryden, where you will find such a stylish look,\" he said . \".
\"We can give them a value.
\"In fact, walking --
Through the location of Midtown Manhattan, the lights and accents are shown in the little episode of Christopher Lowell, but there are also roughly 4-
Lighting the foot part of the wall, between steps
Uptask lighting on the left, choice of floor lamp and Ott
On the right.
Lowell lighting shares rose from $19.
97 hook table lamp or town list for country shepherds
The desk lamp costs $23.
Lights for coast bankers.
Then the price went up to $25.
97 twin for town
Headlights and $29.
97 for the city table lamp.
The fashion style of Office Depot runs through its lighting products, and fredeland says it\'s \"wider, more stylish, and more fun than its competitors \".
Lighting is one of the categories that allows you to go from project to solution.
This is a fashion industry.
\"Lights by Adesso, Catalina, Ott-
Tensorcorp. Lite Technologiesand a private-
Label lighting @ Work line better work light with stylish decoration such as metal decoration
Green Metrohalogen desk lamp for $19. 99, and copper-
$29 complete the da Vinci halogen adjustable desk lamp. 99.
In the future, fredeland said he is exploring \"home lighting\" such as editing
Ons and other styles that emphasize spaces without overhead lighting.
In addition, fredeland looks at the updated track lighting kits that are very popular on the market as a possible opportunity.
\"It applies to families and offices,\" he said . \"
\"In terms of quality and style, our level of expectation is stagnant there because most merchants are buyers of regular department stores,\" adds Schwartz . \".
Schwartz has worked in the Federation for 16 years;
KirbySalgado, a furniture merchant, uses Burdines;
After seven years of work in Bloomingdale, Fredland moved to the then Office Depot, Bratislava, in 1995.
He took over the lighting and seating 18 months ago.
Before moving to Bradlees, then office warehouse, in 1995. He took over the lighting and seating 18 months ago.